Archive for October, 2010

SES Chicago: Paid Search 101

2010/10/20

Below is live coverage of the Paid Search 101 from the SES Chicago conference. This coverage is provided by Barry Schwartz of RustyBrick

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Google-Yahoo Japan Deal May Face FTC Scrutiny

2010/10/20

Rakuten, Japan’s largest online shopping mall operator, has asked Japan’s Fair Trade Commission to review the search deal Google cut with Yahoo Japan, which is an independent entity from Yahoo.

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Are Exact Match Domains Too Powerful? Is Their Time Limited?

2010/10/20

Posted by randfish Last night at the SEOmoz meetup in Avi Wilensky ’s incredible office space , a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.

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SES Chicago: Content Marketing Optimization

2010/10/20

Below is live coverage of the Content Marketing Optimization from the SES Chicago conference. This coverage is provided by Barry Schwartz of RustyBrick. We are using a live blogging tool to provide the real time coverage, please excuse any typos…

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SES Chicago: Twitternation & Automation

2010/10/20

Below is live coverage of the Twitternation & Automation from the SES Chicago conference. This coverage is provided by Avi Wilensky of Promediacorp.

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How To Gain Control Over Your Broad Matched Keywords

2010/10/20

Last spring, Google AdWords introduced Broad Match Modifier, an innovation that shows Google has been listening to its customers. For many years paid search experts have complained that broad match is too broad and phrase match is too narrow so I for one was pumped to hear about the modifier a few months back *** Read the full post by clicking on the headline above ***

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SearchCap: The Day In Search, October 20, 2010

2010/10/20

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google Demands Speed—Do You Need A Content Delivery Network?

2010/10/20

With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now need to consider a content delivery network to supplement the performance of their primary servers.

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Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak’s Marketing Catalyst at #SESChi

2010/10/20

Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Was it due to his overly energetic delivery, or his curse words, or maybe his cleverly inserted punch lines? Perhaps, but below the surface of all that showmanship was a genuine message that resonated amongst agency and brand marketers alike

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SES Chicago: Conversion Ninja Toolbox

2010/10/20

Below is live coverage of the Conversion Ninja Toolbox from the SES Chicago conference.

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