Archive for October, 2010

SES Chicago 2010 Live Blog Coverage Schedule

2010/10/14

SES Chicago 2010 is this coming Tuesday.

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How Salesforce.com Aligns Marketing and Sales

2010/10/14

Todd Forsyth, Vice President of Global Campaigns, Salesforce.com gave an energetic presentation at the Marketo 2010 User Summit (Marketo is a TopRank Online Marketing client) on how Salesforce aligns marketing and sales.  Following is a summary of the highlights of his presentation – which includes key takeaways for B2B marketing and sales teams: Sales and marketing alignment are second nature at Salesforce.  Today, we’ll explore how as a brand, Salesforce integrates sales and marketing throughout all of our tactics and why this is also vital for your B2B brand. Thriving in a rapidly shifting media landscape The media landscape is changing faster than anyone can imagine.  How can marketers possibly keep up with this dynamic landscape?  Keep in mind, the one thing that hasn’t changed and is constant throughout is that alignment between sales and marketing as a requisite to drive business.  This is required in all landscapes.  Sales and marketing together is the secret sauce for how we go to market.  With that said, staying at the edge is essential

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Bing Gets Something Google Can’t Get, Facebook Data

2010/10/14

The huge search news yesterday was Bing’s Facebook announcement.

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How a Good Salesperson Can Teach You to Be a Better SEO Consultant

2010/10/14

I recently had the opportunity to review the work of a fellow SEO company in the form of recommendations they had made for a client’s website. It was a good report, full of information about duplicate page titles , internal Page Rank flow, and other helpful statistics about their site. Yet, the client left that SEO company, and mainly because of the helpful report that I saw

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Google Market Share Grows, Yahoo’s Dips – Yahoo Questions comScore

2010/10/14

Danny Sullivan covered the comScore search market share stats very well. Go read it.

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How Would An AOL-Yahoo Merger Affect Search?

2010/10/14

There are rumors flying that AOL and private equity firms may be trying to buy Yahoo in a complex transaction that would involve a likely sale of Yahoo’s stake in Alibaba. Matt wrote up the item last night

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Google Updates Link Reports Before Bing

2010/10/14

Google announced they have updated the link reports in Google Webmaster Tools. The update adds the domains linking most to your site, the pages on your site with the most links, and a sampling of the anchor text external sites…

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Local Content Aggregator Submission to Google

2010/10/14

While reviewing Google’s Rich Snippets for Local Search page, I stumbled upon the link “ Tell us about your content .” This page offers a form that local content aggregators can submit to Google. Owners or managers of a business or chain of businesses should still claim and edit their listings via Google Places .

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Yahoo Looking To Sell Again? This Time, I’m All For It

2010/10/14

Before Yahoo handed over their search engine and search ads to Microsoft, Microsoft actually made several bids to buy Yahoo. Yahoo, under founder Jerry Yang, rejected those bids time and time again. Ultimately, under Carol Bartz, Yahoo made a deal…

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Yahoo Closing More Directories, Now UK Directory

2010/10/14

Yahoo began as Yahoo by forming web directories, typically referred to as the first search engine – although human powered search engine. Yahoo began closing several European Directories late last year, including the directories in France, Germany, Italy and Spain…

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