Social media marketing is now a key strategy for any business’s global marketing communication strategy – online marketers understand the benefits of social and know how to deliver a good return on investment in their social marketing endeavours. However, many English-speaking marketers are missing out on the huge potential of foreign-language social media marketing. There are a number reasons why this may be the case, the most obvious being a lack of knowledge about which social networks to target abroad and how to devise a social media strategy for foreign-language markets

I love it when really advanced search advertisers submit their feature wish lists. It shows how far a platform has come and how much further it can go.

Many of you work as SEOs in-house, many as independent contractors and many for yourselves on your own web sites. Those who have to answer to a boss, does your SEO work get judged on ranking of pages or based…

We bloggers have an intricate relationship with our sites. Some days, you can feel something akin to a genuine affection for the blog you’ve lovingly crafted

A WebmasterWorld thread reports that some are seeing web pages hosted in China infiltrating the Google search results. Unlike the last major Chinese search spam attack, this time they are reportedly using non-Chinese TLDs. In the past, they used forms…

The Pearlfinders Index, a survey of over 5,000 conversations with marketing decision makers in the U.K. said that in Q3 2010, one in three marketing budget holders were considering digital services.

As you’ve no doubt already seen, Bing is holding an event at Microsoft’s Silicon Valley Campus at 11:30 Pacific/2:30 Eastern. Microsoft’s Qi Lu will be speaking and Facebook will be there.

comScore has released its latest search share figures to analysts. UBS is first out of the gate to report them

ChaCha, which was one of the early Q&A or social search sites, is something of a survivor. It started out in late 2006 audaciously challenging Google with chat-based human-powered search and then reinvented itself in 2008 as a mobile site, with voice and SMS search.

Marissa Mayer, Google’s vice president of search products, is leaving behind search. She’ll take on a new role within the company, as Google pushes more into location and local services, Bloomberg reports .