For a time back in the late 90s and even early 2000s, consumers would choose from any one of about a dozen popular search engines (AOL, Lycos, AltaVista, Yahoo, Live, Google, and so forth). Now the war has really come down to just two competitors — Microsoft, who currently controls both Yahoo and Bing (thus its nickname of Bingahoo); and Google, who controls nearly everything else. However, Bing isn’t doing too badly