Social media marketing presents challenges for every company in defining the appropriate voice for the brand and how to engage. However, some companies are forced to work within much stricter guidelines such as those in heavily regulated industries. Does that mean social media shouldn’t be part of the marketing and communications mix

I found an interesting thread at Google Webmaster Help which talks about the nofollow and link building through comment spamming. One thing you do not want to do is ask Google if it is okay to drop comments on blogs with the sole intent of building links. But people do crazy and wild things in official Google forums

A WebmasterWorld thread has nice discussion on the topic of how to train a link building team or link builder. The thread doesn’t get good until the content after the 2011..

Google wants your brain! They have indicated that 2011 will be one of the biggest hiring years in the company history since 2007.

As it promised in early December, Google has begun to remove terms associated with piracy from producing search results in Google Instant Search, and from appearing in Google Suggest.

Google: Go to the head of the class. Wikipedia: You stay after school for extra tutoring

Do you have a topic you’d like to see covered in a session at SMX Advanced London on May 16-17, 2011?

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have… Please visit Search Engine Land for the full article

The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009 , according to the latest Click Forensics data. Click to read the rest of this post…