Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a factor in search results, the conference site reported. Shum will explain the changes being made at Bing and how the engine is using a “Dialog Model that consists of three building blocks: an indexing system that comprehensively collects information from the web and systematically harvests knowledge, an intent model that statistically infers user intent and predicts next action, and an interaction model that elicits user intent through mathematically optimized presentations of web information and domain knowledge that matches user needs.” Click to read the rest of this post…

Doing SEO without competitive analysis is like driving to a place you’ve never been, without a map, GPS, or any clue how to get from point A to point B. It’s not a smart thing to do and will leave you lost. I’ll show you how to analyze your website (and other factors) to uncover what you’ll need to do to rank #1 on Google

Despite what you may have read elsewhere, Google and the European Commission aren’t nearing a resolution on the antitrust investigation launched in the European Union in November , and Google isn’t likely to change its algorithm there any time soon.

This week, Google announced on the Google Webmaster Central blog that they are allowing you to link your Google Analytics account to your Google Webmaster Tools account…

Need an electrician fast and you are based in Toronto? You might decide to search Google for [SOS Electrical In Toronto] but don’t click on the results Google gives you, unless you are looking to spark other interests.

A WebmasterWorld thread has some respected SEOs in our industry dishing out their best SEO tips. Keep in mind, this is a public forum and any crazy, underground tip will likely not be shared here

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: 4,064 Tweets were sent at 10:07:16 p.m. EST, according to Twitter.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…