Facebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices. Recently I participated in a webinar on social media ROI that took a holistic view of the value created by social engagement, beyond direct customer acquisition
Twitter is an amazing service that a lot of us have grown to love. The great thing about twitter is that a single tweet has a lifespan of about 5 – 10 min (unless it’s being retweeted). A lot of people believe that the short lived tweets are far less powerful than that of immortal blog posts and this is a flaw in Twitter. I embrace twitters time based feature and leverage it. I would say about 70 – 80% of my tweets are spontaneous usually bearing from challenges I’m facing at any one moment, a quote I overheard someone say, a foursquare checkin, etc… The rest of my tweets are usually me sharing content that I find relevant and vital to the web industry.
We all know that a picture is worth a thousand words, but what we might not know is that a picture can also be worth a thousand links. Contracting a professional photographer to capture images of a news-worthy event can be a great way to both build links and establish new relationships, and based on my experience it can be cost effective as well. Photo Journalism Link Building
If you’re interested in learning more about blogging optimization through SEO, you can join a free webinar I’ll be hosting today (March 23, 2011) at 11 am EST.
Seems like some people are reporting fluctuations in the PageRank indicator within the Google Toolbar. We have threads at WebmasterWorld and DigitalPoint Forums with some webmasters claiming the PageRank values have changed for some of their sites…
This Thursday, March 24, at 1 PM EDT, Search Marketing Now hosts a free webcast that looks at measuring the brand lift created when leveraging online and offline advertising.
Posted by nadiaking This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc
Search Engine Land has a new look and features! For our regular readers, as well as new visitors, here’s a guide to what you’ll find on the redesigned site and how everything works. New “Flip Box” For Featured Stories One of our biggest challenges is that we publish so much… Please visit Search Engine Land for the full article.
Five years before Danny Sullivan, industry guru, posted his 25 things he hated about Google, he has now revisited the list at Search Engine Land. He showed how Google improved or didn’t based on his list from March 2006…