Search engine optimization is a neverending quest for better content – and the more, the better. When approaching a site build, there’s often a tug of war between SEOs and site designers over what the page should say. Designers favor a “don’t make me think” approach,..

There is a lot of debate about how creating content can help a website improve its search rankings. While some would like you to believe the “if you build it, they will come” theory, most realize that isn’t going to be the case

Last month I started a post series that talks about the importance of understanding when your customers participate the most. The theory is that your content/message will seed better on those social networks if you understand that better. In part one of the series, we took a look at two of the biggest social platforms, Twitter and Facebook

It’s sad to say that many sites are still link hogs, with some editorial policies stating specifically that outbound links are not to be given unless under special, and incredibly specific, circumstances. Why all the link hoarding ? Well, luckily, bloggers have a say in the matter when their editorial decisions are purely their own, and it’s good to see that more bloggers are becoming more generous and strategic in their linking decisions , but for those who need some more incentive to link out, or are link hoards entirely, here are a few reasons you MUST give links: 1.

The intersection of SEO and social media marketing continues to gain traction amongst online marketers everywhere you look in the industry.

Posted by Benjamin Estes One of the first things to figure out for an SEO campaign is who your site is competing against in the SERPs.

Posted by randfish I have attended an extremely large number of SEO-focused events in the past 7 years, planned and run seminars and training myself, contributed keynotes and sessions to major conferences and yet, I believe Distilled’s Link Building day in London has just, in my opinion, grabbed the title of “best single day of content” ever at an SEO event. In the past, I’ve been impressed in particular by the more expert-level shows like SMX Advanced , SES London and SEOmoz’s own PRO Training ( now officially MozCon ), but this one took the cake. I’m, apparently, not the only one who thinks so:

I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all

From company logos to swastikas, marriage proposals and other messages, you can find some very unique images in Google Maps.

Here’s a recap of this week’s columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch , as well as search news and tips from around the web. Click to read the rest of this post…