SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World?

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX% Advanced Seattle

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX% Advanced Seattle. The conference will be held June 7-8 at the Bell Harbor International Conference Center in Seattle, WA.

Below is live coverage of the Conversion Optimization Science panel from the SMX West 2011 conference. This coverage is provided by Keri Morgret of Strike Models. Disclaimer: The coverage is brought to you in real time…

Both major search engines admitted today they have ‘white lists’ of sites that won’t be impacted by changes to their algorithms.

Both major search engines admitted today they have ‘white lists’ of sites that won’t be impacted by changes to their algorithms. During the Spam Police session at SMX, Google’s Matt Cutts and Bing’s Sasi Parthasarathy both confirmed this, the UK Register noted

Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW).

Google search has changed a lot over the course of the last year. Beyond the most recent update (call it “Panda” or the “Farmer Update” – either way, it’s been an earthquake in the realm of SEO), Google has tapped into the power of HTML5 to make search faster. The concept of Google Instant, which could give you results before you were even done typing, was further enhanced with the presence of Instant Preview.

Google search has changed a lot over the course of the last year. Beyond the most recent update (call it “Panda” or the “Farmer Update” – either way, it’s been an earthquake in the realm of SEO), Google has tapped into the power of HTML5 to make search faster.

While the major technology companies may not always agree with one another, the minds at work within these businesses are certainly some of the brightest in the industry. While Microsoft almost certainly had some other intentions with their “Social Hackathon” in 2010, one of the major results was that technology wizards were able to show off their expertise. Now, that expertise has been compiled into an eBook, which is available free of charge.