In February Overstock.com made news when they were publicly penalized by Google for violating their webmaster guidelines. It is a very interesting story…

At SMX West last month, I spoke at length about what it means to manage PPC programs at large companies.  One of the topics I covered at some depth was using the various search engines’ targeting options to break keywords down into smaller bits of data to optimize them individually. This type of… Please visit Search Engine Land for the full article

You should register now if you plan on attending SMX Advanced Seattle. Here’s why: 1) Tickets for SMX Advanced are selling faster than ever

Social media marketing is difficult.  It is.  Every campaign I’ve ever been a part of has had a unique set of challenges to overcome.  Occasionally, there’s a general lesson that can be learned from one campaign that can be applied to others, but there is rarely any one-size-fits-all piece of advice that will make or break social media success. So when I’m writing a social media advice column, the challenge becomes a choice: specific actionable advice for few; Or general (less helpful) advice for many.  Recently, I’ve been reading a lot of fluff out there that focuses on the latter.  General truths framed as advice:  Platitudes.  And while I might even be guilty of repeating one or two of these myself, the following 5 statements, while perhaps true, aren’t all that helpful for social media marketers. Engage This might be the most common single word piece of advice that comes from social media marketers.  It’s the John Madden version of social media advice: it’s 100% right, and so blatantly obvious, it hardly needs to be said

Let me start off by saying I am not sure if this is new, in fact, I have a feeling it is not – so please let me know when this first came out. If you search for teavana, staples, turbotax and so on, Yahoo will label the ads by the brand holder..

“I know why you’re here Neo… It will find you if you want it to.” -Trinity Last time I made the case that you’re not mobile-friendly unless you’re friendly to searchers too. I argued that since the marginal cost of achieving basic SEO is lowered by addressing alongside development of mobile… Please visit Search Engine Land for the full article

It’s a section of the brain that seems to be disintegrating through generations, and even those with high IQ’s don’t always have it. It’s something that people thrived on back in the day before computers were a common feature within a household. So what is it that I’m talking about which seems so rare in today’s society

Your favorite bloggers are working hard to offer you the best content out there. They are doing in-depth research, they are testing their assumptions, they are gathering and analyzing data in order to offer correct information, solid sources and engaging content.

Posted by adamf First of all, thanks to everyone who played along with our little April Fool’s prank a couple of weeks back.

Posted by adamf First of all, thanks to everyone who played along with our little April Fool’s prank a couple of weeks back.