Archive for May, 2011

Weekly Search & Social News: 05/10/2011

2011/05/10

Hello and welcome to another edition of ‘ 7 Days of Search and Social ‘. I hope this edition finds you well. Lead Story

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YouTube Goes Long: Adds 3,000 New Movie Titles for Rent

2011/05/10

YouTube has just added 3,000 new movie titles for rent in the U.S. At the same time, YouTube is also bolstering its investment in the content that’s already being viewed by hundred of millions of people on YouTube

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Ask.com’s 15th Birthday

2011/05/10

15 years in the Internet world is like 100 and Ask.com is like a 100 today. It is their 15th birthday and they have really come full circle. From starting as a question and answer service to getting into web search and then going back to a question and answer service…

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Live Blogging The Google I/O 2011 Day 1 Keynote

2011/05/10

Are you ready! We’ve got Google Music coming! Maybe.

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How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial]

2011/05/10

It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening.  They might see that traffic and conversion are down from organic search, but they simply don’t know the categories of keywords that are being impacted, which pieces of content used to receive those visits, if it’s a domain-level issue, etc.  For marketers that aren’t neck deep in SEO (and analytics), it can be extremely frustrating to know something is wrong without understanding exactly why that is. After initial conversations about a drop in SEO performance, some companies will export a few top-level analytics reports and send them my way.  Unfortunately, I almost always direct those reports to my recycle bin.  The reason is simple.  Static, top-level reports from your analytics package aren’t going to identify serious problems or enable you to uncover the real issues impacting your site.  In order to diagnose SEO performance issues, you typically need to dig deeper, and smarter, to find out what’s going on.  And that’s when I request access to their reporting, with a hope that Google Analytics is at least installed on the website in question.  If it is, I get to use one of the most powerful features of GA for analyzing website traffic (and for diagnosing SEO problems) – Advanced Segmentation

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5 Often Surprisingly Overlooked SEO Tactics

2011/05/10

Okay so you do a pretty good job at SEO.  Your clients /employer seem to be happy with your work.  Overall, you’re happy with the results you get.  Yet maybe you’ve asked yourself from time to time – “How can I go even further?” or “What are some possibly easy things I could be doing to go even further?” Or maybe you just figure it’s time to go from “good enough” to “great”. When clients come to me, it’s quite often because they feel like their site has plateaued – it’s already been optimized, or at least it’s been optimized as far as the previous person/team has been able to take it.  And while there are many issues that could be addressed, here are five of the most common issues I find

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Keep Your Website Content Unique: Battle The Pirates That Are Stealing Your Content

2011/05/10

You’ve worked hard to create some great content for your site. You’ve done all the right things. You’ve written original articles that are great for users and are optimized for excellent search engine placement.

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Google Panda Updates Search Results Manually

2011/05/10

In the wake of a rumored Panda 3.0 release the topic of the Google Panda update is not slowing down. One thing that might be new to most SEOs is how Panda hits web sites…

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Competitor Analysis for Linkbuilding: A Guide for People who Hate Linkbuilding

2011/05/10

Posted by Stephen This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

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Social Profiles: It’s Quality, Not Quantity

2011/05/10

A couple of weeks ago, I spoke at the excellent SMX Sydney conference. As usual, it was a great show with any number of fantastic speakers. Before my last session, I was preceded by the also very excellent Rand Fishkin from SEOmoz; his presentation on Social Media For SEO was, as with most of his…

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