Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the captive audience but also due to the simplicity of their advertising products and consistency among it’s ads

Google is now heavily testing a new top bar color, that color is black.

Optimizing your social presence for search is important, right?

We all know that Google Webmaster Tools enables the setting of a geographic target. By setting such a target country/location, webmasters are giving a specific signal to Google about the country/location that they want to focus on.

I’m a little bit SEO, a little bit PR.  No, I don’t mean press release. I mean public relations.  I’ve found that an easy way to establish rapport with clients or to convert potential customers into clients is to impart a little SEO education into my interactions.

Launching and growing new sites from scratch can seem more like torture than pleasure. One thing that can make the start even more painful is waiting for the conversions to start coming.  Interestingly, the conversions don’t seem to grow al..

Bringing Carol Bartz on board as Yahoo’s CEO in 2009 was meant to be part of a major turnaround for the company, but Yahoo’s market share continues to flounder. Despite criticism, however, Bartz received support from the board of directors and won…

Google is testing an alternative homepage design featuring a black navigation bar with white links. Appearing mainly for Firefox users, the color scheme is quite a different look from Google’s recently redesigned white navigation bar with blue lin..

We’ve had the great pleasure to discuss Google Offers in several  instances – including discussion of the  Groupon bid , the possibilityof Google  building their own competitor (which, of course, would be Offers), and even the  rise and fall of Hotpot as a gateway into both local and social elements for the company. But now Offers is actually running in Portland and is set to start in both San Francisco and New York. Local is a big deal for Google, but one big question remains: Can Google Offers survive in a market where the competitors hold all the  local chips

Posted by Hannah Smith It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result.