One of the questions I received during my trip in Spain was how Google handles duplicate content across ccTLDs, localized domains.

The notion of keyword research is a pillar of the SEO world. SEOs everywhere rack their brains and use sophisticated tools in an attempt to discover what keywords they should optimize for. However, to hear John Alexander, the director of training …

Posted by Aaron Wheeler

The Facebook news feed is important to all of us – for businesses, personal profiles, and groups. In fact, one could argue the most prime piece of real estate on Facebook is the Top News feed.  At the F8 Developer Conference, Facebook..

The “Smart Mobile Marketing” session is a panel discussion, moderated by TopRank CEO Lee Odden.

Amber Mac’s Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media scandal named after, um, Weiner’s weiner. The key theme of her presentation was authenticity and provided best practice on how t…

Strong creative can be a huge competitive advantage in the world of paid search. When you can pay less to get more, you’re doing something right.  The compounding factors of improved CTR, increased quality score, and reduced CPC can make a …

Any U.S. company looking to expand into foreign markets must first ask whether this is the best decision for their business

There is much discussion about the role of traditional search engines like Yahoo and Google when it comes to local search. Traditional web search was built and optimized to value the popularity of a page rather than the popularity of a place.&nbsp…