In the world of advertising, especially as breach into the often treacherous realm of the display network (be it Google’s or anyoneelses), relies on the advertiser knowing what they’re doing.

There are several features for Google that are available only on the mobile platform. These features tend to be based on the unique functionalities of smartphones and tablets. However, these platform-specific features are now getting fewer and further between.

Everyone on the internet likes speed. Despite the fact that we only recently emerged from the dial-up era, users on their smartphones will still be tempted to break their expensive tech gadget if a video takes any more than five seconds to load. To help coddle the increasing impatience of users (and, yes, just to give us more speed), Google Chrome is adding a pre-rending feature that makes sites load more quickly.

Google Chrome is known for many things, including that snazzy little logo and the fact that it’s connected to Google all over the place. However, one of the sectors that the tech-savvy enjoy most in Chrome is its security features. Chrome 12 saw the addition of several new security and privacy enhancements, but Google has plenty more on the way.

Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas. The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top…

While Google.com can store your search history, Google Maps is now storing and offering what you might call “map history” under a new tab called “My Places.” It’s a convenient way to access the different types of activity you might’ve had inside Google Maps: My… Please visit Search Engine Land for the full article.

Posted by Dr. Pete After I wrote about my intentional experiment in catastrophic canonicalization last year, I started getting a lot of questions about other uses (and abuses) of the canonical tag.

Big day at the Inside Search event today where Google announced new desktop features and mobile features. The best way to explain them is to show the videos or for you to go to the Inside Search page and check it out yourself…

Two and a half years after Chrome OS was first announced, Google’s Chromebook computers are finally hitting the stores, where consumers will decide if they’re going to be a hit or a miss. Here’s a look at “Chromebook Day.” Finally, Chromebooks Arrive Back on November… Please visit Search Engine Land for the full article

Google goes crazy – good crazy – over a number of topics, including those related directly to Google’s products but also extending to issues as diverse as environmentalism, elections, and Lady Gaga (yes, really).