I’ve been gathering information on some common SEO mistakes.  Here is a list of what I have so far.  Be sure to comment and add any that you have experienced.  Let’s all learn from these: Mistake Why It’s A Mistake Solution Not doing proper keyword research You think you know how people think, you certainly know how you think and how you would search so you just go with the phrases that you think people will use.  Big mistake.  People search differently, especially because different people are in different phases of the researching and buying process and you want to use keywords that will catch them in all phases in the process.  Keyword research is the foundation of your campaign and not a step you should skip. Review web stats, brainstorm with colleagues, use keyword research tools, check out competitors.  Put the proper time and attention into keyword research. Doing your own SEO…but then never making time to actually get it done You don’t have to outsource, you can handle it yourself – as long as you really do handle it yourself.  Often the tasks site on a to do list for a long time and you never get around to it, but you still hopefully check your web stats – expecting to somehow find the engines picked up your site and sent a ton of traffic.

The Internet is crammed with useful resources for online marketers, but it can be hard to know what you need and what’s most important. New marketers often ask me which pages and tools are most useful. So I’ve compiled this list of 2..

If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts of the page for a search term.

Paid links are taboo in the SEO world, and many, many link building companies will swear up and down, left and right, that they don’t pay for links. And companies that perform DIY link building probably wouldn’t admit that they’re doing it either,..

As many of you know, I am not a huge fan of obsessing over Google’s PageRank score as shown in the Google Toolbar. But whenever there is a Google PageRank update in the toolbar, I feel obligated to report it…

Google’s Display Network has grown considerably over the past several years, and in 2011 is expected to surpass a $1 billion revenue stream – Google Executive Chairman Eric Schmidt is even envisioning $20 billion+ in display business. ..

On Friday, Google announced the death of Google Health. Yes, Google Health which launched about three years ago is now being shut down.

One of Facebook’s most powerful resources for businesses is the free “page.” But with so many potential areas to focus on with Facebook pages, what’s the best place to invest time and monetary resources? And how much is a single “like” on Facebook…

I spotted an interesting discussion, asking if Google’s AdWords bot, aka AdBot…

Over the weekend, Google began testing yet another user interface. This one has a new top bar, using a black background instead of a white or light gray color