Just over three weeks after the release of the Google+ social network and its corresponding Android app, an iOS version of the app was released and quickly rose to the top of the free apps list in the iTunes store this week.

Google quietly updated the URL parameters feature within Google Webmaster Tools to give webmasters more advanced controls.

Google is featuring a special logo for Alexander Calder, an American artist known for inventing mobile sculptures, 113th birthday. Alexander Calder was born on July 22, 1898 in Lawnton, Pennsylvania and died on November 11, 1976 at the age of 78 in Manhattan. The logo is Google’s first doodle made..

Every web analytics provider requires nearly the same setup process: pixels. A couple lines of JavaScript pasted onto the pages of a website provide data critical to any optimization process, attribution model, or consumer behavior analysis. As part of my role includes integration engineering for..

Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working

About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my..

As we all entrench ourselves into the current “circles” mania, it’s important for in-house SEOs to add IT into their “SEO Circle.” But how? Traditionally, marketing-IT relationships are tumultuous, with both having …

While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and …

Local searchers and local businesses will see a fairly substantially different Place Page the next time they’re poking around Google Maps/Places. The company announced a new look Thursday and promises more changes to come. The new layout of Place Pages puts a heavy emphasis on reviews

Google+ has demonstrated how serious it is about user identities by banning accounts that seem to be using fake names and discussing ways in which celebrity identities can be verified. Several groups, including the hacktivist organization Anonymou…