Fact: Google spoils us when it comes to free tools to optimize our search campaigns. Over the past few years, they’ve released a ton of really useful products that allow us to mine for keywords, auto-bid our campaigns, test ad copy and more.

One of the toughest things many search marketers face is creating a culture of testing in their organization. While almost any SEM expert understands the value of testing, they may not have the time, the resources, the flexibility or – all t…

A term increasingly buzzing throughout the local media space is “closing the loop.” This culminates the past two years of mobile advancements, recent excitement around local deals, and finally the emergence of mobile payments. In Jun…

The time it takes for your page to load has been a ranking signal for quite some time. In the past, Google has released tools to help you determine how fast (or slow) your page loads, including Site Speed Report in Analytics, Page Speed plug-in fo…

Personally, I have never heard of an ad being disapproved by Google AdWords for “text manipulation.” I spotted a thread at the Google AdWords Help forums which has Laura, a Google AdWords review engineer…

I’ve been seeing posts and forum complaints that Google Analytics has shown tremendous drops in search referrals from Google Image Search…

A Google Web Search Help thread has a case where the Google Dictionary showed a picture of a topless woman for the definition of [perverse]. I was able to replicate the naked woman for that term this morning, so it may still show up for you…

Posted by caseyhen Want to avoid the next Panda Update and improve your websites quality?

Here is a recap of what happened in the search forums today…