Archive for July, 2011

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

2011/07/28

For sale: 50 Google +1 clicks, $19.99 or 250 Google +1’s for $69.99, or 2,000 for $359.99 (currently unavailable due to high demand!), all from phone verified Google real people (no bots!) from different IPs, drip-fed over a couple of days. …

Posted in SEO No Comments »

Webmasters Claiming Recoveries With Google Panda 2.3 Update

2011/07/28

Panda 2.3 was rolled out on July 22nd and since then I have been hearing a nice number of reports from webmasters that they have recovered. Of course, we are still getting reports that sites are still not doing better and then new reports of sites that just hit by this update

Posted in SEO No Comments »

The 3 Pillars of Local Search Reviews

2011/07/28

If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named, left unfinished, and stolen all the time in the industry. We have seen the rise of deals, check-ins, mainstream local results in SERP’s, review fights between the giants, and countless other methods of connecting local businesses to customers

Tags: ,
Posted in SEO No Comments »

Google May Be Outgrowing Their Home In Mountain View

2011/07/28

Google’s Growth Unsettles Mountain View by the Wall Street Journal reports on the tension growing between Google and the city they have grown up in, Mountain View. As Google continues to grow and require more space, Mountain View needs to expand with them. City council member Laura Macias..

Tags: ,
Posted in SEO No Comments »

Interview with Linkbait Insider, Danny Ashton

2011/07/28

As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a post on linkbait.  It’s one of the areas of SEO where there’s sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my experience, clients are appreciative of transparent SEO delivery, and increasingly see it as a strategic and established marketing discipline.  That said, linkbait is still clearly an area that, considering the results it can deliver for the investment, is under-utilised by digital marketing strategies, and I know there is eagerness by many for this to change. MEC Interaction recently had a full-time, freelance linkbaiter, Danny Ashton , come in to our offices to provide our link-builders and SEO account managers with some inspiration and understanding around linkbait campaigns for big and small brands.  I thought it might be helpful to share a little insight on what got Danny into this creative game and tips he can share with SEJ readers.  So here goes… What first got you into linkbait

Tags: ,
Posted in SEO No Comments »

6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

2011/07/28

My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We’ve learned quite a bit, such as: Which product categories see a spike in interest earlier in the run-up to holiday shopping, com…

Posted in SEO No Comments »

Think Blogging is a Dead-End for Your Small Business?

2011/07/28

As the age of social media continues to evolve, many businesses are no doubt contemplating if blogging is still an important piece of the puzzle in their marketing and advertising efforts.

Tags:
Posted in SEO No Comments »

Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging

2011/07/28

Facebook is a great platform for communicating with existing customers, marketing to potential customers, and showing the great things that set your brand apart from the rest.

Posted in SEO No Comments »

AdWords Express: Google Gives Local Businesses an Advertising Boost

2011/07/28

Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former Google Boost is now AdWords Express. Beyond the name, not much has change…

Posted in SEO No Comments »