A couple weeks ago, Google announced Google News badges. Since then..

Late yesterday Facebook announced “Facebook for Businesses” providing users clear and concise directions for properly marketing on Facebook.  This is very similar to last month’s “Twitter for Newsrooms” as both are official resources for entry level participants

Savvy business to business marketers realize that social media involves much more than opening corporate accounts on Facebook and Twitter. Today, social media offers B2B marketers significant, quantifiable and predictable results. This column explores the top four reasons B2B marketers should…

In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper. Now, let’s also see how to create a segment for non-branded keyword .

Large, complex websites often face a challenging scenario: getting product-level (or item-level) URLs to rank. This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs. Good examples of sites d…

When managing a complex, high volume PPC campaign every piece of data your crunch can help your get the most out of your campaign.

Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data

If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don’t want to address it pu…

Posted by randfish This morning at Mozcon, I announced the launch of Open Site Explorer v3 , a long-awaited upgrade to one of the most popular marketing tools on the web. I’m more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let’s get right to them. The first thing you’ll notice is the new design (of which I’m a huge fan): This continues into the top view of link data and now, social metrics.

Kathleen Moore of the Pew Internet Project has just written a report that says 71 percent of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 33 percent 4.5 years ago. The use of video-sharing sites on any given…