Archive for August, 2011

I "Locate" You

2011/08/13

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The Name Game: Display Names and the Law Of Unintended Consequences

2011/08/13

“The law of unintended consequences is an adage or idiomatic warning that an intervention in a complex system always creates unanticipated and often undesirable outcomes.” One topic that almost certainly won’t be discussed at SLCC (whi…

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Reports: Google Drops In Marketshare In July 2011

2011/08/13

Both comScore and Hitwise have reported that Google has seen a drop in marketshare in July 2011 compared to the previous month. Here are their charts: The drop is not significant that much..

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Fighting Scrapers when Google Won’t: A Simple Guide

2011/08/12

Battling those who mirror your site. Scraping: When a site copies all of the information from a popular publisher and tries to pass it off as their own, sometimes even outranking the original author. Google has made great strides in preventing scraping, but it can still be an issue for those caught in its web. Here are some easy ways to discourage and prevent scraping: 1: Make Regular Updates Google will assume that the first version of identical content that’s indexed belongs to the original author

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Google+ Gets Games

2011/08/12

When Google released Plus, their cries that it was not an attempt to be a Facebook killer fell on deaf ears. The majority of us ignored what was said and instead saw what was presented: a site that looked shockingly similar to Facebook, only without advertisements and with a few Google-unique features. Now the similarities are continuing, with Google introducing a game interface.

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Panda Goes Global

2011/08/12

If you’re an SEO, you already know – and perhaps dread – the term “Panda.” This major algorithm change impacted the way we think of search ranking in substantial ways.

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Panda Goes Global

2011/08/12

If you’re an SEO, you already know – and perhaps dread – the term “Panda.” This major algorithm change impacted the way we think of search ranking in substantial ways.

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Google+ Public Posts Coming To Google’s Social Search Results

2011/08/12

Google has added another source to its social search results: public posts from Google Plus. Social search has been adding annotations to search results when content from your social connections (not to be confused with your Google+ Circles) was shared on services such as Twitter, LinkedIn and…

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Google Brings Public Plus Posts to the SERP

2011/08/12

Google is spreading Plus, its social network, through a variety of new mediums.

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SearchCap: The Day In Search, August 12, 2011

2011/08/12

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change…

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