Archive for August, 2011

Google Faces 10th European Antitrust Complaint

2011/08/08

Deal du Jour, a French daily deal company, has filed an antitrust complaint to the European Commission. This is the 10th complaint of its kind, all of which are currently under review by the Commission

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Google’s Cool Kids Interviewed By Sullivan

2011/08/08

On last Wednesday, Danny Sullivan interviewed Google’s Matt Cutts, Amit Singhal, and Ben Gomes of Google. Danny introduced them as: Singhal oversees the ranking algorithm…

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YouTube Promoted Videos Program Tops 1 Billion Views

2011/08/08

More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program.

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How to Avoid the “SPAM” Label

2011/08/08

If you’re in marketing, there’s something that I think you should know:  the next generation doesn’t like you very much. They’re sick of your TV ads, billboards, and full page newspaper ads

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Link Reclamation Best Practices – The Complete Guide

2011/08/08

Over time, websites change and alter their designs, creating broken links from other websites. Often, back-links may be lost as a result of removing pages and changing URL’s during the website overhaul process. When starting up a link building campaign for a new client, link reclamation is a quick and easy way to help with the search engine optimization effort

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Hand-Feeding Google, Covering Your SERP Assets

2011/08/08

One of the first steps of a successful SEO campaign is to make sure you aren’t accidently withholding site content from search engines, as discussed in “Don’t Let Small Disconnects Lead to SEO Disaster.” Once you have a goo…

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Some ISPs Are Hijacking Searches For Profit

2011/08/08

The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines such as Yahoo and Bing and redirecting those users to other sites.

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How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

2011/08/08

With Foursquare topping headlines in the past year, many businesses are hopping on the location-based marketing (LBM) bandwagon. While many merchants hope check-ins will immediately generate sales, most are finding that to be far from the case.

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ISPs Are Hijacking Bing & Yahoo Searches

2011/08/08

Several Internet service providers (ISPs) are intentionally hijacking search queries to gain affiliate dollars, according to Reese Richman LLP, a New York Law Firm. Reese Richman filed a lawsuit Aug. 4 against one of the ISPs and the group behind …

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Discovering Brand Advocates (Link Building Tip)

2011/08/07

Posted by Kate Morris There are a number of posts over the last few years that are described as ” head smacking tips ” or “so easy it should be illegal.” My head smacking tip to start this week is simple:

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