One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business

Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website. Please visit Search Engine Land for the full article.

When thinking about SEO, many website owners put undue attention onto the site itself, worrying about things such as meta tags, keyword density (actually a myth ), headings, and titles. While on-site factors do play a part in SEO (especially when …

When thinking about SEO, many website owners put undue attention onto the site itself, worrying about things such as meta tags, keyword density (actually a myth ), headings, and titles. While on-site factors do play a part in SEO (especially when …

After you’ve acquired demographic information from your remarketing campaign, it’s time to lay out a plan to find and add targeted websites to your AdWords Display Network campaign using your remarketing performance information. T..

The other day, Google announced a feature built into Chrome named pre-fetching. It isn’t new but Google is talking about it again and it is scaring webmasters…

Back to school shopping represents the second biggest consumer spending event outside of the holidays. In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the National Retail Federatio…

Google brazenly released a blog post condemning the patent strategies of Microsoft, Apple, and Oracle. Unfortunately for them, Microsoft quickly rebutted by showing that they’d attempted to work jointly with Google.

Last night, Matt Cutts from Google tweeted they have “released the biggest refresh of our spam report form in, oh, say 10 years.” Indeed.

In early July, Google discontinued its Realtime search feature. The company recently confirmed, however, that they will be using Google+ data to bring the feature back – along with an internal search for Google+.