Here is a recap of the past month’s Google webmaster related news. The ongoing WebmasterWorld thread talks more about Panda

Twitter has officially shut down their old version of Twitter. In the meantime, the current version is receiving a new ad format and an iPad app

Google’s mostly ill-conceived patent screed from yesterday has opened the floodgates of discussion about Google’s (Android’s) vulnerability to third party patents owned by Microsoft, Oracle and Apple. Among the throng of comments and opinions about the episode are a few Google… Please visit Search Engine Land for the full article

Placement of the primary call to action on a landing page is of primary importance to the success of the conversion rate of that particular URL. A well-crafted landing page is designed to attract attention swiftly and maintain the interest of the reader. Your audience’s time is extremely valuable so if the first impression that your landing page communicates is “timewaster,” your prospects will click away at the speed of light.

The SEO landscape has changed dramatically over the past 10 years. In 2001, you could get by simply doing keyword research, making a couple on page site tweaks, and ranking for some keywords. You were an SEO guru by doing this 2001.

I had the privilege of listening to Alex Schultz, a director of Facebook’s Growth Team, speak at MozCon about the future of search.  With only one, monolithic slide behind him – reading “ Facebook ” – he painted a picture of a web where the “…enterprise is being rebuilt from the ground up.” Alex, in a Steve Jobs-esque way, tried to lead the audience to the conclusion that all web sites should adopt Facebook as their means to identify patrons as individual Facebook users (without the end-user consent, of course). If someone is logged in to Facebook, does that mean that they should be logged in everywhere

Until earlier this year, I wrote for several of the organizations now lovingly known as content farms (I know, booo, hiss!). For a long time, the revenue share pay model was attractive; it added another fairly steady source of income for…

Google has updated its tools for submitting a URL for indexing. The new tool, titled “Fetch as Googlebot,” lets users have their site reviewed more rapidly

Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the Search Alliance transition, began Aug. 3.