Archive for August, 2011

Google Friends Newsletter Retires After 13 Years

2011/08/01

After 13 years, the Google Friends Newsletter has been retired. The first newsletter was sent out by Google co-founder, Larry Page on April 29, 1998

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Yahoo UK & Others Switching To Bing Organic Results August 3rd

2011/08/01

Yahoo has sent out an update stating they are migrating the organic results for Yahoo’s European properties to Bing’s search index this Wednesday, August 3, 2011.

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Google + Referrals Drop 40% Or More?

2011/08/01

Google + launched just about a month ago and early on, it was all the internet was talking about.

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Report: Only 15% of Small Business Facebook Fans Are Actually Local

2011/08/01

A new study released today by Roost, a technology company that helps companies with social media, determined that: “…only 15 percent of the average local business’ fans are actually in the city where the business is located.” This data was uncovered using proprietary scorecards… Please visit Search Engine Land for the full article.

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Dot Brands: The Future of Domains and Deferring Costs

2011/08/01

Back in June ICANN began a new program for domain naming that amounts to a “game changer” for many Internet engaged companies.

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Mobile Link Building Issues: How QR Codes Disrupt More Than URLs

2011/08/01

Last month, I introduced the idea that QR codes could disrupt your URL strategy.

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Diversity Is The Key To SEO Success For Local Businesses

2011/08/01

Google’s recent act of removing 3rd party reviews and citations from Google Places has had many local businesses and SEOs scrambling to review their local search strategies. As the dust settles on these changes, it appears that while the content may have gone from view it is still being captured… Please visit Search Engine Land for the full article.

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A Link for All Seasons

2011/08/01

For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links.

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“Agile SEO” to Maximize Longtail Success

2011/08/01

When people talk “Agile SEO”, they normally discuss the benefits of a procedural department-wide shift to the agile framework, or the development of technical tools to approach SEO problems with more of a programmers mindset . These are both great tactics, but aren’t immediately actionable. At SeatGeek , we’ve taken inspiration from agile software development to model a longtail strategy that works and can be implemented immediately with only content creators and a Google Analytics account

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5 Steps to Building a Search Persona

2011/08/01

It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Customer demand is the driving force behind search and must be the foundation for …

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