Posted by dohertyjf I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don’t go far enough? I’ve put together a few of my favorite Google Analytics Advanced Segments for you, so that you can add them to your own Analytics and use them as you need

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about…

Recent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands, have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new. Seas..

Google News announced a new way for publishers to really make their news “standout” by using a new “standout” tag. Using the new “standout” tag will give your article the ability to show up in Google news with the label “Featured” near the content…

During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time favorite topics: Enterprise PPC, and the relationship between paid and organic search. Enterprise PPC It was interesting to get some very different takes on Industrial Strength SEM from..

I’m always looking for a new YouTube case study. I consume YouTube case studies the way other people consume Lay’s potato chips (“betcha can’t eat just one”).

The local search market is a rapidly growing and changing area of search marketing.

Join us December 5-6 in Scottsdale, AZ and master paid and free social media marketing at SMX Social Media Marketing! You’ll learn tactics and best practices for Facebook, Google+, Twitter and more from the Search Engine Land editorial team. Register for SMX Social Media Marketing now and you’ll…

Google is now allowing AdSense publishers to opt in to display certain types of gambling ads in some geographic locations.

On Friday, Microsoft launched a new version of Bing Deals that will aggregate over 200,000 of the best local deals from Groupon, LivingSocial, other deal sites, and traditional retailers such as Nordstrom and Target.