Below is live coverage of the Conversion Optimization Science panel from the SMX East 2011 conference. Disclaimer: The coverage is brought to you in real time…

Nielsen recently released its third quarter “ State of the Media ” report, which uncovers how Internet users interact with the Web and allocate their online time. This report reveals that Americans are now spending more time on social media sites and blogs than on online games, email, and video/movie viewing combined. During the month of May, Americans spent around 53.5 billion minutes on Facebook

Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog.

Let’s consider the stages of a successful SEO campaign: Setting goals and defining where you’re going, and what’re you’re planning to achieve Research the competition and analyzing the market Analysis Keyword research, which means selecting keywords with the best search-volume-to-competition ratio On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough analysis of your site’s content and structure Link building Results analysis Now let’s look at those stages in more detail. Competitive Research and Market

Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly designed websites to make it worth saying again

It’s the dream. To be able to log into AdWords and instantly find the changes you need to make.

As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues.

Hitwise reports Google’s share declined from month to month while Bing’s share increased. Bing powered search results increased by 3%…

Hitwise reports Google’s share declined from month to month while Bing’s share increased. Bing powered search results increased by 3%..