Archive for September, 2011

SEO Smackdown: Information Architecture vs. Technical Architecture

2011/09/02

Why do SEO professionals believe that technical architecture is more important than information architecture (IA)? Please visit Search Engine Land for the full article.

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Audience Targeting Strategies for LinkedIn Ads

2011/09/02

In March, LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member per second. Smart marketers shouldn’t..

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Making Social Media Pay – With (Really) Fast Followers – Accenture #df11

2011/09/02

As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes? At Dreamforce this week,  Robert Wollan – Global Managing Partner for Accenture CRM, attempted to answer that question with his presentation: “Making $ocial Media Pay – With (Really) Fast Followers. Most C-level execs are finding that traditional channels are not delivering the results that they had in the past

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How to Avoid Targeting Paid Search to the Masses in 6 Steps

2011/09/02

It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. Whether it’s a sporty advertisement for a produc…

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How to Train a Link Builder

2011/09/02

Posted by Peter Attia This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

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Coping With Being Blamed For SEO Results

2011/09/02

One of the main reasons why my company does not offer SEO services is not being able to 100% deliver on what the client hires you for. I’d say 99% of those seeking SEO services are looking to rank well for a handful of keywords..

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Do You Have Too Much Search Traffic?

2011/09/02

Matt McGee started an excellent discussion thread at Sphinn asking, “How Much Search Traffic is Too Much?” It is a good question…

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TripAdvisor Forcing Hotels To Link To Them?

2011/09/01

A WebmasterWorld thread has a post from a member I trust. The post is about TripAdvisor’s listing policies requiring those who want a listing to link back to TripAdvisor’s web site..

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Ask.com Opens Up Its Human Q&A Community, Steps Further Away From Search

2011/09/01

After more than a year in beta, Ask.com today opened the doors on its community-based question-and-answer product.

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