The social media experts who write for this column week in and week out don’t just talk – they walk the walk in social media and search marketing. In 2011, we saw interest spike in our Let’s Get Social* column as social media became a significant ranking factor in organic search…

Bing’s not-so-newest push into online travel hasn’t begun to roil the industry, the latest example of where if Bing does something, no one cares, but if Google does it, it’s time for a Wall Street Journal story examining the potential evilness of the move. In case you missed it,..

When I became editor in October I started a weekly SEO recap on Friday’s. Recaps are a ton of work and for readers there can be just too many links to go through.

With Facebook’s highly anticipated initial public offering (IPO) expected early next year, the company is attempting to further monetize the social media site and its user base in order to make the stock even more appealing to potential investors. In an effort to further increase advertising revenues, Facebook is expected to begin displaying Sponsored Stories Follow SEJ on Twitter @sejournal

There are some reports via Google Webmaster Help forums that the Webmaster Tools API results do not match up always with the Webmaster Tools web console…

The SMX Biggest Search Geek contest sponsored by Marin Software is open to anyone willing to test their SEM chops with 20 tough questions about search marketing on topics ranging from ad bidding, quality score, history of search, SEO, Facebook, mobile, and retargeting. “We’re looking forward to seeing who the next Biggest Search Geek will Follow SEJ on Twitter @sejournal

Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring..

Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet and search engine marketing team.

Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet and search engine marketing team. And Search Marketing Expo – SMX West provides an exceptional opportunity for teams to learn and network. Choose from nearly 60 sessions covering SEO, PPC, social media..

It is almost unheard of to build a new web site and not launch with a basic XML Sitemap for better search visibility. But most experienced SEOs know that it is not really needed for all sites, especially smaller sites. Today…