Archive for January, 2012

Daily Search Forum Recap: January 19, 2012

2012/01/19

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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What to Do When You Need Boring Content to Rank Well in Competitive SERPs – Whiteboard Friday

2012/01/19

Posted by randfish What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is “boring” and subsequently ranks poorly

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Keep Pace with Search Marketing Changes – Attend SMX West

2012/01/19

SMX West – February 28 – March 1 in San Jose, CA Google is blocking some referrer information. Link data has gotten harder to analyze.

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Nokia Now “Powering” Bing Maps

2012/01/19

In May of last year I had a conversation with someone who told me that Nokia Maps (Navteq) would effectively replace the infrastructure behind Bing Maps. I was surprised to say the least and wrote about it in a story entitled Bing Maps To Be Powered (Replaced) By Nokia

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Five Common Guest Posting Mistakes & How to Avoid Them

2012/01/19

Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles

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Google Protest Adds 4.5 Million SOPA Opponents

2012/01/19

By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act).

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AdWords Search and Display Networks Will Soon Get Impression Share Metrics

2012/01/19

Google will soon add impression share metrics for its search and display networks – a long awaited addition.

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6 Tips for Being A Good Blogger in 2012

2012/01/19

Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read.

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A Successful SMX Israel 2012

2012/01/19

This past Sunday, January 15, 2012, I chaired SMX Israel in Jerusalem at the Inbal Hotel. I have to say, the conference just felt good. People were networking, sponsors were showing off their wares…

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Search Rankings are Dead: Long Live Search Placements

2012/01/19

It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no longer matter because there is no such thing as consistent Google rankings

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