Archive for January, 2012

The Art of Winning on AdWords – Lessons from Moneyball

2012/01/11

As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane …

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Bridging the Cross-Channel Analytics Divide

2012/01/11

The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety o…

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What Google Personalized Search plus Your World Means for Marketing & SEO Tips

2012/01/11

Screenshot from Google's promo video Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google.

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7 Quick Tips to Keep Your SEO On Track in 2012

2012/01/11

Once again, we’ve rounded the corner on a new year and many of us find ourselves re-evaluating our performance throughout many of life’s facets, whether it’s how much we exercise or how well we eat.

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How Search Engines Work

2012/01/11

It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”.

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Sharing a search story

2012/01/11

I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something.

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Bing Maps Driving Directions Improved

2012/01/11

The Bing Maps blog announced that they have revamped their algorithm for determining driving directions. They went from the “Dijkstra” algorithm as their routing engine to a new one they named “Customizable Route Planning…

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Nicolas Steno, Geology Pioneer, Celebrated by Google Doodle

2012/01/11

A new Google Doodle today honors the 374th birthday of the Danish anatomist Nicolas Steno, the man widely regarded as the father of modern geology. The new inanimate Doodle features the Google logo with letters sketched out of three to five laye..

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SMX Israel Ticket Prices Increase Tomorrow

2012/01/11

SMX Israel is this Sunday and I need to give the hotel a final count of attendees tomorrow. To encourage the people who always ‘wait until the last minute’ to do things, especially like this…

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