Here is a recap of what happened in the search forums today…

Posted by randfish This week we talk about how the different roles and responsibilities of a web marketing team. What does it take to have a successful marketing team that will take your brand to the next level? What metrics should your team measure?

Twitter will use encryption by default when users sign in. Although Twitter is making HTTPS the default setting for users, you can turn it off in your account settings. Twitter joins Facebook and Google+ in giving users the option sign in via HTTPs

Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Follow SEJ on Twitter @sejournal

February 28 thru March 1 ­ San Jose, CA 60 Tactical Sessions.

This comes up every now and then but you rarely see it discussed at WebmasterWorld. A search result that leads to very few or a single search result. Update: Google’s Matt Cutts commented below that this is indeed a real test and that sometimes less is more with search results..

The data that I analyze in Google Analytics drives a lot of the decisions I make (are you in the same boat?). One report that I now take for granted and one that you probably wish you had is phone tracking conversions.

It appears Google is testing showing limited results, or better yet, hiding search results, when they are very confident they know what the searcher is looking for. I spotted complaints in a WebmasterWorld thread where searchers were asking why is Google limiting the results for a search query on…

Retailers have used signage, billboards, newspapers, magazines, vehicles, buildings, radio, TV – just about every means imaginable to market their products and services. But never have we seen retail marketing spread exponentially in different directions since the advent of the Internet and the… Please visit Search Engine Land for the full article.

Last month, I wrote about managing search in a decentralized marketing organization. We covered budgets, goals, alignment, etc. All good in theory, but how does it work in real life?