Lead scoring could become a key component of the B2B marketing strategy.

Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions.

As many of you know, organic traffic is auto-populated in Google Analytics reports using a default search engine list curated by Google. It is also possible to add smaller search engines manually into the tracking code snippet, using the _addOrganic method; but it’s nicer when Google does it..

Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes.

Google has “quietly” launched a new project called Google Screenwise, which is part of the Google Knowledge Networks program. Google will pay you $25 for them to track your every move online.

A WebmasterWorld thread where webmasters keep track of every little move at Google is noticing some significant shifts in the Google search results over the past few days.

A WebmasterWorld thread where webmasters keep track of every little move at Google is noticing some significant shifts in the Google search results over the past few days. There are webmasters claiming huge traffic swings…

Today comScore reported January search share figures for the US market.

Today comScore reported January search share figures for the US market. We restrained ourselves this month, not posting on this subject before the official release, given the error that happened last time through one of the financial analyst firms and their early release of the data.