Tag Archive

Unleash the untapped power of email address intelligence by Cynthia Ramsaran

Published on 2023/09/20 By admin

Email is an integral part of our personal and professional lives.

R.I.P. UA – Search Engine Land property has stopped processing data

Published on 2023/09/08 By admin

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like.

Beyond Google Analytics: Solve the data problem with real-time strategies by Cynthia Ramsaran

Published on 2023/09/07 By admin

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.

Google sending notifications that UA has stopped processing data

Published on 2023/08/23 By admin

Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past 24 hours.

Setting up event parameters in GA4: Everything you need to know

Published on 2023/08/21 By admin

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.

How to get Universal Analytics-like insights in Google Analytics 4

Published on 2023/08/15 By admin

While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him

6 reasons your GA4 reports aren’t adding up

Published on 2023/08/15 By admin

Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back , so it’s time to figure out how to make GA4 work as well for you as possible.

Google Analytics 4 Reports get Match Types, including regex

Published on 2023/08/07 By admin

Google Analytics 4 Reports has added support for match types. Report Filters now supports: ‘begins with’ ‘exactly matches’ ‘regrex’ Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

8 new Google Analytics 4 features to enhance app measurement and performance

Published on 2023/08/02 By admin

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place.

Google Analytics launches new Audience report

Published on 2023/08/01 By admin

Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period