In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely reveal both the position of a particle at a point in time and its momentum

Shipping charges are a huge part of my decision process when buying online.

Google’s proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week.

Yesterday I reported at Search Engine Land that Bing is testing a new user interface and design for their search results. I was able to see the new design yesterday but today, the new design is gone. The new design is much more appealing to me..

Kara Swisher reports Google’s first employee, Craig Silverstein, has decided to leave Google after about 14 years at the company.

Have you seen the numbers lately?  Brands and marketers like to leverage numbers to create a (desired) reception based on reader perception.  Obviously, bigger numbers reflect more popularity and added reason for investors to celebrate. The New York Times issued a recent article on Facebook, calling attention to a subjective view of numbers.  For instance, Follow SEJ on Twitter @sejournal

Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search.

Although rumors have been flying since 2007 about Google offering a hosted storage solution, the Wall Street Journal is reporting that Google is finally set to launch its new storage service in the next several weeks. The service, which is named Drive, will utilize Google’s cloud-based storage to allow users to easily store and share Follow SEJ on Twitter @sejournal

The new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of “Professional Inertia”; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance. I myself also found myself disliking the Follow SEJ on Twitter @sejournal

Think content. Think fresh content.