As someone that has been to several BlueGlass events I have to say that the experience is extremely rewarding on many levels. The size of the conference gives you the ability to hang out with a small group of people for long periods of time. You not only get a chance to get to know Follow SEJ on Twitter @sejournal

Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.

Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring. Fiction! Fiction, I say! Clever marketers embrace the opportunity to market B2B because they… Please visit Search Engine Land for the full article

Search for [gout] on Bing and you will see a brand new “feature” in the search results. Bing now will show you the full article and content from some partner third-party sites directly on Bing..

This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses.

There are hundreds of ways to build links the wrong way, and just as many ways to do it right.

Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords.

Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads

Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search.

Business optimization in a digital age is the overriding theme for SES London this year.