PPC advertising is a powerful mechanism for creating new customers.

Google’s Blogger has added several new “search preferences” settings to the Blogger administration controls. You can now configure your robots…

Here is a recap of what happened in the search forums today…

Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from… Please visit Search Engine Land for the full article

Posted by randfish It takes a lot of time to put together a marketing plan, a landing page, or even a full web app.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow The popular Firefox browser is on track to use a secure..

Whether you are about to issue an RFP or are six months into a year-long engagement with your digital agency, now is the time to ensure you know how to get the most out of your agency partnership. Learn about the vital issues to keep in mind to create agency success for your organization. Please visit Search Engine Land for the full article.

It has been about a year and a half since we last reported on Google’s view of HTML5 where John Mueller of Google said “our crawlers are used to not being able to parse all HTML markup,” adding “HTML5 is still very much a work in progress.” But now…

For those of us immersed in social media, we often watch on in amazement when someone says SM is just a fad. Do they know something the rest of us do not? Social media essentially comes at no cost to companies, be they just beginning a business venture or veterans of the business world.