In a world dominated by men in nearly every facet of commerce, it is important for women to come together in order to showcase their skills, ideas and growing presence in what was once the old boys’ club of business. With the internet still a burgeoning place offering endless opportunities to savvy social marketers, women Follow SEJ on Twitter @sejournal

These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you’ll be well on your way to “landing” your next big customer using your landing pages

Well-known SEO toolkit grows up to 15

SES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait.  Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions

When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit?

As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth.

Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client.

If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open

Posted by Carson Ward SEO (and inbound marketing) consultants, agencies, and in-house professionals rely upon their creativity to solve problems every single day. Just compare an experienced SEO to an industry thought leader—or a failed piece of linkbait to a fantastic piece—to see the difference that creativity makes

Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam