According to a recent interview with Amit Singhal, a top executive at Google Search, Google is planning on making drastic algorithmic changes in the near future in order to provide end users better search results. Google is hopeful that the new changes, which will be primarily focused on semantic search technology, will solidify their dominance Follow SEJ on Twitter @sejournal

To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races!

The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll have to do to take advantage of this union made in PPC heaven.

The winning logo from Ireland’s 2012 Doodle 4 Google competition has been revealed. The Doodle, which appears on Google Ireland for 24 hours today, was voted as the best out of 300 children’s hand-drawn logos depicting the theme of “I wish…”

With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize your website’s potential and soon see your rankings improve and the number of visitors increase.

Yesterday Google’s Matt Cutts went out of his way to debunk a story in Marketing Magazine named New top-level domains to trump .com in Google search results…

Here is a recap of what happened in the search forums today…

March Madness (an annual U.S. tradition where virtually all sports fans go crazy over college basketball finals tournaments) is underway