Archive for March, 2012

Google: 130 Million ‘Bad Ads’ Were Killed in 2011

2012/03/15

Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection methods.

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SearchCap: The Day In Search, March 15, 2012

2012/03/15

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How Google’s "Search Suggest" (Instant) Works – Whiteboard Friday

2012/03/15

Posted by randfish Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Let's examine how Google determines these results and what factors go into influencing them. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business.

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Google Shut Down 800,000 Advertisers & 130 Million Ads

2012/03/15

Google has uncovered a bit on how they manage ad safety with a new blog post yesterday afternoon. Google announced they have shut down about 800…

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AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding

2012/03/15

You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also announced that they will be removing demographic bidding from all AdWords Accounts starting next week

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A Timeline of Google Algorithm Changes & Updates [Infographic]

2012/03/15

Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO’s can use this IG as a tool for learning, the ability to have conversations with respected SEO’s and to try gather an understanding of Google’s thinking and strategies for their search engine. Outrider also offers a Follow SEJ on Twitter @sejournal

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How To Create An SEO Positive Company Culture

2012/03/15

My message today is to tear down the walls: not the ones in your website but in your company, between and within divisions.

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3 Search Opportunities Retailers Can’t Afford To Miss

2012/03/15

As competition intensifies, it becomes increasingly more difficult for retailers to thrive, with big retailers like Sears, JC Penney and Macy’s resorting to Every Day Value Pricing. To succeed, retailers must avoid missed opportunities. This article identifies three opportunities retailers can take..

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Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

2012/03/15

SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year.

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SMX West: Where Search Marketers & Fire Alarms Meet

2012/03/15

The sirens suddenly sounded, shattering my concentration and halting the flow of my presentation.

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