Archive for April, 2012

The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview

2012/04/23

Posted by Suzzicks This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community.

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Google Testing “Trusted Stores” Badges On Search AdWords

2012/04/23

Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely.

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SearchCap: The Day In Search, April 23, 2012

2012/04/23

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works

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Microsoft Sells AOL Patents to Facebook to Defend Against Yahoo

2012/04/23

Microsoft and Facebook have announced a whopping $550m deal under which the social networking giant will be given the right to purchase a portion of the patent portfolio that Microsoft acquired from AOL.

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Google Closes More Properties But Patent Search Survives

2012/04/23

Google announced the closure of several more services as part of their continued effort to conduct “spring cleaning” on various properties. One of those moves was to redirect patents.google.com to google.com…

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Google’s Cutts Explains How Google Search Works

2012/04/23

Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works.

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5 “Local” Search Engines You Should Be Targeting

2012/04/23

We usually hyperfocus on Google Place search and Maps results, since they have such large market share.

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New: Google AdWords For Video

2012/04/23

Google has announced the launch of AdWords For Video. This is powering your video ads using AdWords. You’ll reach viewers on YouTube and your ads can also appear on sites on the Google Display Network.

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Faking A Breadcrumb Trail To Stand Out On Google

2012/04/23

Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough.

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Google Adwords for Video Launches, Here’s What They Can Do Better

2012/04/23

Google today took their Adwords for Video program out of beta and announced their “official” launch, integrating their paid search advertising model with video content, whole new ad formats, and bidding models. While I certainly commend Google for their goal of making video advertising available, affordable, and measurable for everybody, there are two things I Follow SEJ on Twitter @sejournal

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