There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren’t reality

There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites.

Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.

New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.

Google announced on the Google Webmaster Central blog that they have rolled out the product rich snippets globally to work in any language. So now no matter where you search and what language the site is in, if it has the product rich snippets and Google approved them…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Not content with Google’s $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic Privacy Information Center are calling for further investigations of Google.

Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t

AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned..