Obtaining positive reviews and testimonials is an essential component of a customer acquisition and retention strategy. According to the most recent Local Consumer Review Survey, 76% of consumers regularly or occasionally use online reviews to determine which local business to use, and 52% of consumers trust online reviews just as much as personal recommendations (Source: Follow SEJ on Twitter @sejournal

In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working on…

TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report, which is based on 12 months of data for 235 clients in 190 countries, analyzed 372 billion ad impressions to determine how the Facebook advertising landscape is changing.

In parts one and two of our series on conducting SEO site audits, we looked at how to price and scope your SEO audit as well as questions to ask, accounts to gain access to, and tools to have at your disposal. In this section I want to look at the overall approach an SEO Follow SEJ on Twitter @sejournal

With thousands of social media platforms and applications available on the market today, it can be easy to lose sight of why you started using them in the first place.  On a personal level that can be inconvenient, but on a professional level it can mean hundreds or thousands of dollars wasted with little to no ROI.

Mysteriously, the link in Google Webmaster Tools to author stats has been removed. Author Stats was introduced in December 2011 as a way to give authors a way to tracking impressions and clicks on their stories via Google Webmaster Tools.

A WebmasterWorld thread has discussion around a new format of Sitelinks people are noticing in the search results recently.

Microsoft announced that they will begin charging for access to the Bing Search API through the Windows Azure Marketplace. Microsoft said the charges will start at approximately $40 (USD) per month for up to 20..

Google announced their first quarter earnings for 2012 and it was nothing less but awesome. What upset investors seemed to be the stock split plan, but overall the earnings are great..

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Weird Google Crawl Errors Via com.google.crawl…..