Archive for April, 2012

How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

2012/04/30

People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data.

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Google Webmaster Tools Adds 90 Days of Search Query Data, Drops 3 Features

2012/04/30

Google has announced that you can now see up to 90 days of historical data in your Webmaster Tools Search Queries reports instead of the previous 35 days. Three features – subscriber stats, robots.txt tool, and site performance features are gone.

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Perfecting On-Page Optimization for Ecommerce Websites

2012/04/29

Posted by Paddy_Moogan Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization, which is one of the most popular blog posts on SEOmoz.

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Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites

2012/04/29

Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.

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Optimize: How to Attract and Engage More Customers [Book Review]

2012/04/29

in “Optimize”, Lee Odden contends that it takes many stakeholders in an organization – and not just on the marketing team – to contribute to an effective content marketing program and integrate it with search and social marketing.

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Google Reveals Argentina, South Korea Investigations

2012/04/28

In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google’s search and advertising business) and South Korea (over Google’s mobile and advertising business).

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Social Sneakers

2012/04/28

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Google Adds Google+ Share Button

2012/04/28

Google has announced the Google+ Share button. Google has made it very easy for website owners to embed the Google+ share button on their websites and visitors to easily share content to their Google+ page from anywhere on the web.

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Google AdWords Tests Trusted Stores Endorsements

2012/04/28

Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google’s Trusted Stores’ program are taking part in this ad experiment.

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Twitter Improves Search, Notifications in iPhone & Android Apps

2012/04/28

Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available on both the iPhone’s App Store and Android’s Google Play

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