Archive for April, 2012

SPONSOR MESSAGE: What the Future Holds for Search Agencies

2012/04/10

As social and mobile have gained momentum, the search agency landscape looks radically different than it used to. This webcast featuring Forrester Research’s Senior Analyst Sean Corcoran will tell you: The importance of social media Why technology innovation is now the new creative How to… Please visit Search Engine Land for the full article

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Paid Search, Mobile Spending Increase in Q1 2012

2012/04/10

Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011

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E-Mail IPR Worldwide See Major Drop in Second Half of 2011

2012/04/10

Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011. Follow SEJ on Twitter @sejournal

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Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

2012/04/10

Following last week’s layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company’s structure — and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this… Please visit Search Engine Land for the full article.

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Poll: Give Page A Grade As CEO Of Google

2012/04/10

In January, Google’s co-founder and now CEO for the past year, was named CEO of the year but there are many critics of his work in the past year. Larry Page wrote a letter to the shareholders named

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Poll: Give Page A Grade As CEO Of Google

2012/04/10

In January, Google’s co-founder and now CEO for the past year, was named CEO of the year but there are many critics of his work in the past year. Larry Page wrote a letter to the shareholders named

Posted in SEO No Comments »

Poll: Give Page A Grade As CEO Of Google

2012/04/10

In January, Google’s co-founder and now CEO for the past year, was named CEO of the year but there are many critics of his work in the past year. Larry Page wrote a letter to the shareholders named

Posted in SEO No Comments »

Seven Over-Optimization Penalty What-If’s. Are You Ready for These?

2012/04/10

Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs. Follow SEJ on Twitter @sejournal

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Could Google’s New gTLDs Be the Custom URL Answer at Google+?

2012/04/10

Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used?

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Could Google’s New gTLDs Be the Custom URL Answer at Google+?

2012/04/10

Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used?

Posted in SEO No Comments »