You can’t type in a query without being faced with a wall of blogs. Whether they are official company thoughts (sales pitches), fashion icon musings, or personal rants about the intricacies of the Hunger Games saga, everyone has something to say

Go ahead, search Google for [zerg rush]. That is the latest easter egg, a Star Craft component, where these zergs rush to attack you and you click on them to kill them off

Google has named its latest web spam algorithmic update Penguin. For those who believe their search rankings have been wrongly hit by this update, or if you’re seeing spam Google missed, Matt Cutts has announced the arrival of a feedback form.

Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President… Please visit Search Engine Land for the full article.

I have never played WOW, but of course know of the game.

Beyond clear-cut blackhat webspam, the second-biggest category of spam that Google deals with is hacked sites. The most common reaction we hear from webmasters is “The problem is with the Google search. There is nothing wrong with our website.” That’s a real quote from an email one site owner recently sent us.

Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results.  This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date

The Federal Trade Commission (FTC), which is currently investigating Google to determine if the search engine is unfairly favoring its own web properties over competitors, announced Thursday that they would be retaining outside counsel. FTC Chairman Jon Leibowitz told reporters that the decision to retain a highly-experienced litigator does not indicate that the FTC has Follow SEJ on Twitter @sejournal

An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search volume, and the tools you need to get it done.

More and more, I have been interacting with executives using campaign management tools as their internal reporting systems. In most cases, these companies have an analytics package but prefer to use ad server data rather than analytics for internal tracking.