The process for conducting a thorough SEO audit will be a little different for everyone.

Yahoo plans a ’smaller, nimbler’ future, as CEO Scott Thompson confirms it is cutting 2,000 staff from its payroll as the one-time internet star aims to “reshape” itself for the future.

A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.

I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data.

We’ve heard rumors that Google was working on “augmented reality” eyeglasses that would display information relevant to wearers as they go through their daily routine. Now Google itself has confirmed this as Project Glass, complete with a video of what they might be able to do…

I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design of a website. The company doing the redesign of this site specializes in e-commerce sites, so I had expected their questionnaire to focus on… Please visit Search Engine Land for the full article

I’m not a programmer. I can hack things together, and I’m great at copy / paste, but creating code from scratch that isn’t massively buggy

Last night, Google announced a 50 changes they made to search over the past month or so.

After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it’s restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be… Please visit Search Engine Land for the full article

If you didn’t get the chance to head to San Fransisco for Ad Tech there are a few webinars to watch to keep your skills sharp. Enjoy and be sure to sign up for an upcoming conference featured below! State of the Social Media Marketing