Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are named after big cats (Cheetah, Jaguar, and Snow Leopard to name a few), lending itself Follow SEJ on Twitter @sejournal

This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy. According to DiMauro, nearly 2/3 of organizations surveyed are engaged in private, online communities hosted by companies that sell them computer hardware, software or services

Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it’s not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don’ts.

Recently, at The Art Institute of Chicago, Google announced an expansion of the Google Art Project initiative. The project, which launched in early 2011, initially featured works of arts from 17 museums located throughout the United States and eight European countries. However, the Google Art Project has rapidly grown to a global program that features Follow SEJ on Twitter @sejournal

Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try. Send some traffic to your landing page and see if you’re right about what people want.

Posted by randfish Last week, on the very kind invitation of Dmitri Grabov , I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward , and attended by startup folks from all around the greater London area

Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift of between 4x and 8x.

Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the competitive search landscape.

If you go to Google Webmaster Tools and check out the search queries report, you might think that Google was able to show almost real time data in terms of search queries done related to your web site.