To seriously understand the business value of building and engaging with your Facebook audience, knowing who likes your Page is a critical first step in connecting your audience and your customer list to gain incredibly powerful insights.

Posted by jennita Hey party people! We are really excited to announce that the Mozzers are headed to Philadelphia. That's right! On May 10th we're having a meetup at the infamous SEER Search Church . You'll get a chance to see both Rand Fishkin and Wil Reynolds speak ( for free even ) and network with other local marketers.

Link equity salvage is the process of finding and redirecting your site’s dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs.

Well respected SEO Jill Whalen who runs the High Rankings Forum recently upgraded the forums to the latest version of Invision Powered board software and see said soon afterwards traffic increased 50%…

Microsoft’s Ricky Poole announced in the Microsoft Advertising Forums that if you are using the numeric FTP address to upload your feeds for Bing Shopping, you need to update it immediately to the normal address. Ricky said the new FTP address is feeds.adcenter.microsoft…

Microsoft’s Internet Explorer browser has started regaining its share of the browser market at the expense of rival browsers, particularly Mozilla’s Firefox and Google Chrome. Chrome has been losing users and now sits at 18.57 percent of the market.

Here is a recap of what happened in the search forums today…

The Federal Government has approved a plan to distribute the $500 million Google paid for illegally accepting advertisements from Canadian pharmacies targeting U.S.

In a bid to grow ranks of professionals accredited by Microsoft Advertising and educate them about its platform, the company has launched the free adCenter Training Hub. The hub is essentially a location where advertisers and agency folks can watch training videos and get up to speed on adCenter…. Please visit Search Engine Land for the full article

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Traffic Estimates Even For Many Roads Any person who knows their neighborhood well, knows which streets to avoid when driving around town.