Archive for April, 2012

Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?

2012/04/27

Social media is no longer confined to the Internet. It lives in our everyday lives – at home, and even in the work environment. As you may have heard by now, some employers are trying to take the integration of social media and the workplace a little too far.

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Almost 1 Of Every 5 Google Searches Shows Rel=Author In Top 100 Results, Study Shows

2012/04/27

What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results.

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Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins

2012/04/27

it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if they’re not already using the platform? Likewise, how can those using Foursquare take things to the next level

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Online Marketing News: Mobile Shows Muscle, Google Likes Great Content, SU Reaches 25M Users, Google Drive(s) Storage

2012/04/27

Mighty Trends in Mobile Marketing Every day we see mobile being used more and more for online shopping, local searches, email, social networking.

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6 Ways to Boost Your Rankings Using Google Authorship

2012/04/27

Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google may reward you for being an online authority.

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Mobile Forecast: Local Dominates Ad Spend

2012/04/27

Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action.

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Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That

2012/04/26

Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged?

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Google Webmaster Tools Expands Query Data to 90 Days

2012/04/26

Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000).

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Google Sells SketchUp

2012/04/26

Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal.

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