Archive for May, 2012

Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars

2012/05/30

Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search advertising market through increased mobile ad revenue

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Are Facebook Pages Getting Less Traffic From Google & Bing?

2012/05/30

This January Google launched “Search Plus Your World (SPYW),” a service that drastically customized search results based on social connections while bolstering visibility of Google+ products. While the new changes absolutely increased visibility for Google+, there was concern that SPYW… Please visit Search Engine Land for the full article.

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Why Do So Few Y Combinator Sites Use Google Webmaster Tools?

2012/05/30

At this point, most SEOs and Webmasters would agree that Google Webmaster Tools is an invaluable resource for any web site on the internet. Even if you do not use it for submitting and tracking sitemaps, it can be so helpful in many other ways…

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A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”

2012/05/30

Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey.  The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career.  You know, the classic, “how am I

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4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

2012/05/30

One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met… Please visit Search Engine Land for the full article

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

2012/05/30

I was shocked by the widespread, deeply negative reaction to the introductory paragraph of my column last month, in which I described beginning every interview with a math problem.  The response is probably best typified by EricM: Despite missing the entire point of the article (that you can use…

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Peter Carl Fabergé Google Doodle Honors Fabergé Egg Creator

2012/05/30

Today’s Google Doodle is an intricate image of the search giant’s logo hidden amongst jewel-encrusted Fabergé eggs. The logo pays tribute Russian jeweler Peter Carl Fabergé, creator of the Fabergé egg, who was born on this date 166 years ago.

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May Mozscape Index Update:164 Billion URLs

2012/05/30

Posted by randfish It's that time once again! Mozscape's latest index update is live as of today (and new data is in OSE , the mozBar and PRO

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Why You Need to Use Social Context when Marketing

2012/05/30

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And let’s say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would

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